focus on technological growth
18Jun

New Businesses: Wearing Fewer Hats and Focusing on Growth

Posted by Quennie Zerna On June 18,2021

One of the toughest aspects about launching a new business is that entrepreneurs frequently end up wearing many hats at once. New business owners are not just CEOs – they are also the marketing department, human resources, the sales department, and accounting. Fortunately, there are ways for new businesses to streamline some functions so entrepreneurs can focus on growing operations instead of getting caught up in the details.

Automating Human Resources

In the digital age, posting job openings has become fairly common. In many cases, new businesses opt to hire independent contractors if they need employees. Contractors do not require benefits, and they save new businesses on employee expenses and taxes. Posting job openings online locally and on nationwide boards is a great way to source quality employees with the qualifications and experience you need.

Marketing

Marketing can seem fairly daunting for new businesses. However, if you have a personal Facebook or Instagram account, you are well on your way to having a marketing department. It is relatively easy to set up a public-facing social media account for your business, which you can post to on your own, or hire someone to use a few times every week.

Accounting

New businesses often think they can manage accounting, but one of the biggest issues for entrepreneurs is keeping cash flow under control. New businesses have a number of expenses, and making sure there is enough revenue coming in at any given time to cover costs can be challenging. The best way to set cash flow to autopilot so business owners can focus on success rather than chasing every outstanding dollar is to use invoice factoring. Instead of waiting for customers to pay invoices according to staggered payment schedules, factoring speeds up the process by converting receivables to cash quickly. This accelerates cash flow and allows new businesses to cover expenses, pay down existing debt, make payroll, launch marketing campaigns, and achieve rapid growth. Best of all, invoice factoring does not place any additional debt on the books.

New Century Financial is a national leader in factoring services. We help new and small businesses improve cash flow by converting unpaid invoices into cash and making funds available within 24 hours. Contact our offices today to get started.

About Quennie Zerna

For 19 years, Quennie Zerna has been a vital part of New Century Financial, supporting sales and leading underwriting to keep operations running seamlessly. She guides key technology platforms and is valued for her integrity, dedication, and the strong relationships she maintains with colleagues, clients, and vendors.